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Multifamily Innovators Lyric™, Airbnb™ and Niido™ Sign On as Title Sponsors for FLEX

Updated: Oct 9, 2019

Multifamily Innovators Lyric™, Airbnb™ and Niido™ Sign On as Title Sponsors for Flexible Rentals Investment Conference

Inaugural Event Produced by Joshua Tree Conference Group Focuses on Flexible Living Strategies for the Apartment Industry

SAN FRANCISCO, September 24, 2019 – Joshua Tree Conference Group, a leading producer of targeted executive educational events for the apartment industry, today announces multifamily leaders Lyric™, Airbnb™ and Niido™ will serve as title sponsors for the upcoming Flexible Rentals Investment Conference (FLEX). The conference will be held October 22-23, 2019 at the Mission Bay Conference Center in San Francisco.

The FLEX conference is the first-ever investment conference exclusively focusing on the emerging strategies, technologies and organizations committed to developing and offering innovative and flexible living options for the rental housing marketplace.

“Flexible rentals continue to evolve and gain momentum within the multifamily industry, creating new opportunities for investors, developers, owner/operators as well as the renting population,” said Steve Lefkovits, executive producer, Joshua Tree Conference Group. “We are thrilled to be working with three of the industry’s most innovative companies to deliver the highest levels of education, networking and business opportunities during this unique two-day event.”

FLEX will explore a variety of different flexible rental strategies including short-term rentals, renter initiated shared stays, lease-up period lodging, and master leasing, which create incremental income for renters and multifamily property developers and owners. As the landscape has changed and matured, early pioneers continue to benefit from increasing yields, while enhancing the living options for various members of the community.

“We’re excited to partner with the team at Joshua Tree Conference Group to put on the inaugural FLEX Conference. This will be the first event dedicated to short term rentals in the multifamily industry, and will be a must-do for real estate professionals looking to understand how they can take advantage of the growing demand for this new type of flexible supply to amplify their portfolio and delight their long term residents,” said Joe Fraiman, co-founder and President, Lyric. 

Speakers, panelists and presenters will include a mix of global experts on short-stay hospitality, apartment development and ownership, capital markets, design and customer experience. Educational sessions will span topics including pricing and revenue management, in-unit technology, risk and reputation management, community and governmental relations, debt financing and capital market options, innovation investment and creating positive guest experiences.

“The multifamily rental model is changing in a good way,” said Harvey Hernandez of NGD Homesharing (Niido and Natiivo). “We are on the brink of new solutions, technologies and innovations that not only deliver modern day solutions to residents, but also increased value to portfolio owners and investors. As a title sponsor of the FLEX Conference, we’re excited to amplify the conversation around flexible rentals, from generating revenue and streamlining operations to improving the resident experience.”

For more details regarding the FLEX Conference agenda, speakers or sponsorship visit Attendance is limited, to register visit

About Joshua Tree Conference Group

Founded in 2007, Joshua Tree Conference Group(JTCG) is best known for its multifamily conferences. Our model is to present the most relevant content that helps our apartment industry attendees grow their business and improve their professional skills quickly. We feature expert speakers and presenters who can present in-depth information about a topic – and without self-promotion. We are dedicated to creating connections, opportunities and experiences for business to get done.

About Lyric

At Lyric, we design spaces and experiences to empower a more creative and connected world. Our premium and purposeful Creative Suites™ – set within inspired buildings in the most exciting neighborhoods in the country – combine the productivity of a workspace, the inspiration of an artistic studio, and the amenities of a luxury hotel. Whether you stay one or 200 nights, we’re building a network of spaces that make you feel at home everywhere. Our focus is on flexibility, purpose and community to help you unlock possible.

About NGD Homesharing 

NGD Homesharing is a Miami-based technology and real estate company co-founded by CEO, Harvey Hernandez. It’s the pioneering force behind breakout real estate-hospitality brand Niido and newly launched hospitality brand, Natiivo. Created in 2016, Niido is the first multi-family residence designed specifically for home sharing. Niido tenants are able to list their space via the Airbnb platform for up to 180 days a year, and enjoy a full suite of community events. Niido partners include: Airbnb, Brookfield, Silverpeak, Ram Partners, and Latch. For more on Niido please visit Unveiled in 2019, Natiivo offers guests an elevated hospitality experience, providing the local stays they desire with the service and perks they deserve. Natiivo properties will also offer prospective buyers the opportunity to own the Natiivo lifestyle, which includes the freedom and flexibility to earn supplemental income through hosting on Airbnb at their leisure. For more information on NAtiivo, please visit Both concepts were created to empower people to live the way they want through flexibility and freedom by making home sharing safe, secure, seamless, fun and profitable.



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