Sharon Hatfield is President at CF Real Estate Services with oversight for property management operations, corporate and regional marketing, human resources, student living, compliance, construction, maintenance and education. Her primary focus at CF is enhancing asset value, accomplished through the management of an operating platform that is centered around customers, clients and employees.
She has more than two decades' experience working throughout the country in the multifamily industry, including REITSs, private ownership and fee management. Before joining CF Real Estate Services, Sharon served in Senior Operations positions with Southern Land Company and Greystar. She began her career in the industry with Archstone, where she spent 12 years in various operations roles, including Vice President of National Marketing and Communications. Throughout her career, Sharon has been instrumental in realigning support infrastructures, organizing and implementing company rebranding efforts, developing business systems and plans, and arranging marketing efforts for acquisitions and high-end lease-ups. Her expertise has been in high-barrier-to-entry markets and competitive soft markets where she has either lived or operated including Manhattan, Boston, Washington, D.C., Dallas, Atlanta, Nashville, Raleigh-Durham, Denver, Miami and Southern California.